
CMU has announced details of its training programme for Autumn 2010. The CMU Seminars are indepth one-day training courses, each focusing on a different area of the music business. They include formal lecturing, interactive sessions, debates and networking opportunities. They are aimed at people already working in music and assume some basic knowledge of the structure of the industry.
The CMU seminars were launched earlier this year to much acclaim, and based on feedback received an additional course has been added to the programme this season. Companies whose employees have attended past seminars include: 2entertain, AEG live, Charm Factory, EPM, Ernst & Young, Fabric, Global Publicity, Hyperlaunch, IMPALA, IMU, Leyline Publicity, MAMA Group, Nettwerk, PPL, Proper Music, Skint Records, Stream, Tru Thoughts and Universal Music. Several artists, songwriters and managers have also attended.
All courses run from 11am to 6pm in Shoreditch and are taught by CMU Publisher and Business Editor Chris Cooke, an experienced trainer and leading expert in and on the music business. Places are £95 plus VAT each, including lunch.
This seasons courses are as follows...

Music Rights: Inside & Out
This is a beginners guide to music copyright, including an introduction to copyright law, a review of music rights ownership and collective licensing, a guide to the monetization of music rights, and an outline of piracy issues in the digital age and how the music industry has, can and should work to protect their rights.
This course will take place on Wednesday 29 Sep and Wednesday 3 Nov
To book a place at this seminar download this booking form, fill it out and email it back to events@unlimitedmedia.co.uk.

Promoting Music: Media, Social Media & More
This includes an in depth review of the music media in 2010, a recap of the traditional music marketing approach, tips on press relations based on a survey of 100 journalists, tips for new ways to approach music promotions for both labels and artists, and a beginners guide to using social media to build fan relations and sell music.
This course will take place on Wednesday 6 Oct and Wednesday 17 Nov
To book a place at this seminar download this booking form, fill it out and email it back to events@unlimitedmedia.co.uk.

Music Business Models: How To Make Money
This course looks at how traditional ways of monetising music are shaping up in the digital age, at new revenue opportunities including the potential of sync, brand partnerships and direct-to-fan retail, at alternative investment options, including fan funding, and offers tips for how rights owners and artists might want to structure their businesses in the future.
This course will take place on Wednesday 20 Oct and Wednesday 24 Nov.
To book a place at this seminar download this booking form, fill it out and email it back to events@unlimitedmedia.co.uk.

Making & Running Music Websites
This
is aimed at artists, managers and labels who are looking to set up or overhaul their web presence. Aimed at non-technical people, it will explain in lay-man terms options available when setting up a website, go through the technical, editorial, marketing and licensing implications of running a successful site, introduce methods for managing fan lists and measuring web presence, and discuss integrating social media activity.
This course will take place on Wednesday 27 Oct and Wednesday 1 Dec.
To book a place at this seminar download this booking form, fill it out and email it back to events@unlimitedmedia.co.uk.

All courses run from 11am to 6pm in Shoreditch and are taught by CMU Publisher and Business Editor Chris Cooke, an experienced trainer and leading expert in and on the music business. Places are £95 plus VAT each, including lunch.
To book a place at any seminar download this booking form, fill it out and email it back to events@unlimitedmedia.co.uk.
And don’t forget, if you’re based in Wales, you can attend the Promoting Music and Music Business Models courses for FREE this weekend as part of the Welsh Music Foundation’s tenth anniversary celebrations. For details of the free courses, go check www.wmfis10.com

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